From the first contact to the booking, from the Phone Number List travel days to the weeks following the stay - guides the brands in the sector between ideas and practical ideas useful to develop and enhance the own Email Marketing strategy. The white paper starts from the analysis of the tourism market, which at the end Phone Number List of 2017 reached a value of over 55 billion euros (+ 4% compared to 2016) : growth generated mainly by digital which, with a value of almost 11 , 2 billion euros , marks an Phone Number List increase of 9% data from the Digital Innovation in Tourism Observatory.
There are five phases of the traveler Phone Number List journey that are addressed in the white paper: Dreaming, Planning, Booking, Experiencing, Dreaming (again) moments, each accompanied by a set of emails and accompanied by examples of real campaigns of international brands. Following, a focus on Email Marketing Phone Number List tools and techniques to convert the five phases into practice, a chapter dedicated to the upcoming and future scenarios of Tourism Marketing ( immersive video Phone Number List messaging, artificial intelligence.
Virtual reality, big data ) and a case Phone Number List study dedicated to Terme di Saturnia Spa & Golf Resort. “We all know how bookings, payment confirmations, travel change notifications and more pass through the inbox. But the resources that email can disclose to brands are infinitely greater: email is the channel through Phone Number List which the activities of engagement, conversion, retargeting, assistance and loyalty pass . With this white paper we have mapped the entire promotional and Phone Number List communicative potential of Email Marketing.